Lusi YANG

Assistant Professor

Management Information Systems
Eller College of Management
University of Arziona

McClelland Hall, Room 430
Tucson, AZ 85721

Email: lusiyang@email.arizona.edu
Linkedin: linkedin.com/lusiyang
Twitter: @yanglusi

I am an Assistant Professor of Management Information Systems, in The University of Arizona. I received my Ph.D. from the Department of Information Systems and Analytics, National University of Singapore.

My research mainly focuses on human behaviors, economics and marketing strategies in information technology, particularly in crowd-based innovation platforms. My research broadly builds upon three streams of literature: organization theories/behaviors, IT & entrepreneurship as well as innovation. I extend organization theory from traditional organizations to new forms of business models where innovation-based tasks are primarily involved. My research projects primarily fall into three categories: 1) entrepreneurial learning dynamics and adapatation behaviors ; 2) network externalities and competition in crowdfunding platforms; 3) marketing and design strategies in entrepreneurial campaigns. I mainly employ econometrics and machine learning in my research projects.

My dissertation—The Dynamics of Crowdfunding: An Entrepreneurial Learning Perspctive—focuses on the developmental growth of entrepreneurs by uncovering the across-campaign and within-campaign dynamics in crowdfunding. The first essay investigates the role of prior experience in subsequent crowdfunding performance. Drawing upon the theory of organizational learning, I theorize the entrepreneurial learning effects from fine-grained experience dimensions. The second essay aims to understand how concurrent funding performance affects entrepreneurs' behaviors during fundraising process. The ceonceptualization is based on the aspiration-performance feedback theory, originaing from the behavioral theory of the firm. Overall, my dissertation suggests that it is paramount for entrepreneurs to obtain timely feedback from the market while meanwhile seek a balance between exploitation and exploration.

I have presented my research at several leading academic conferences/workshps, e.g., International Conference on Information Systems (ICIS) , the Annual Meeting of Academy of Management (AOM), the Workshop on Information Systems and Economics (WISE) , the INFORMS Conference on Information Systems and Technology (CIST) and the Workshop on Information Technology and Systems (WITS), etc. I received Doctoral Dissertation Award of Computing in 2018, Dean’s Graduate Research Excellence Award in 2016 and Research Achievement Award in 2014 from NUS. My research appears in the Best Paper Proceeding of AOM. I am a Graduate Valedictorian in NUS Commencement Ceremony.

Prior to joining academia, I was an undergraduate research assistant in Machine Intelligence Labortory at Sichuan University , where I worked on medical image processing platform. I learnt techniques in image processing and developed portals of medical image registration, segmentation and 3D reconstruction.

Research Interests

  • FinTech; Crowd-based Innovation
  • Entrepreneurial Learning and Strategies
  • Organization Theory; Theory of Strategic Management
  • Human Behaviors, Marketing Strategies & Economics in Crowd-based Market
  • Econometrics, Machine Learning, Text Mining, Survey Methods, Simulation Methods, Case-based Qualitative Method

Selected Journal Publications

  • Yang L, Wang Z, Hahn J (Forthcoming) "Scarcity Straetegy in Crowdfunding: An Empirical Explortion of Reward Limits", Information Systems Research
  • Jiang H*, Wang Z*, Yang L*, Shen J, Hahn J (in press) "How Rewarding Are Your Rewards? A Value-Based View of Crowdfunding Rewards and Crowdfunding Performance", Entrepreneurship Theory and Practice, DOI: 10.1177/1042258720928922 (* in alphabetical order)

Selected Papers at Conference Programs and Workshops

  • Wang X, Wu Y, Guo J, Yang L, “Says what in your photos? The impacts of photographic narratives on medical crowdfunding performance”, Pacific Asia Conference on Information Systems (PACIS), Dubai, UAE, 2020
  • Yang L, Wang Z, Hahn J, “The Impact of Blockbusters in Crowdfunding”, Annual Meeting of Academy of Management (OCIS Division) (AOM), Atlanta, GA, Best Paper Finalist, 2019
  • Ye Q, Feng Y, Yang P, Yang C, Yang L, “The Influence of Gamification Mechanisms on Online Group-buying Participation”, Americas Conference on Information Systems (AMCIS), Cancún, México, 2019
  • Wang Z, Yang L, Hahn J, “Exploration and Exploitation in Crowdsourced New Product Development”, INFORMS Conference on Information Systems and Technology (CIST), Phoenix, AZ, 2018
  • Yang L, Wang Z, Hahn J, “Scarcity Strategy in Crowdfunding: An Empirical Exploration”, International Conference on Information Systems (ICIS), Seoul, Korea, 2017
  • Yang L, Hahn J, “The Role of Prior Experience in Entrepreneurial Learning”, Annual Meeting of Academy of Management (ENT Division) (AOM), Atlanta, GA, Best Paper Finalist, 2017
  • Yang L, Hahn J, “Tapping the Crowd for Feedback: The Dynamics of Strategic Behaviors in Crowdfunding”, International Conference on Information Systems (ICIS), Dublin, Ireland, 2016
  • Yang L, Wang Z, Ding Y, Hahn J, “The Role of Online Peer-to-Peer Lending in Crisis Response: Evidence from Kiva”, International Conference on Information Systems (ICIS), Dublin, Ireland, 2016
  • Ding Y, Xu H, Yang L, Tan C.Y., “Online Prosocial Microlending Decision Making: A Natural Experiment of Ebola Outbreak”, International Conference on Information Systems (ICIS), Dublin, Ireland, 2016
  • Wang Z, Yang L, “When Should Firms be ‘Open’? The Moderating Role of IT Competency in Inter-Organizational Open Innovation Collaboration", Pacific Asia Conference on Information Systems (PACIS), Chiayi, Taiwan, 2016
  • Liu J, Yang L, Wang Z, Hahn J, “Winner Takes All? The ‘Blockbuster Effect’ in Crowdfunding Platforms”, International Conference on Information Systems (ICIS), Fort Worth, TX, 2015
  • Yang L, Hahn J, “Learning from Prior Experience: An Empirical Study of Serial Entrepreneurs in IT-enabled Crowdfunding”, International Conference on Information Systems (ICIS), Fort Worth, TX, 2015
  • Yang L, Wang Z, Liu J, Hahn J, “How Different are Crowdfunders’ Participation? The Effect of ‘Blockbuster Projects’ on Crowdfunder Community”, Workshop on Information Systems and Economics (WISE), Dallas, TX, 2015

Courses Taught

  • Instructor:
    MIS561—Data Visualization (Master of Business Analytics Core, 2019—present)

  • Instructor:
    MIS331—Database Management Systems (MIS Core, 2018—present)

  • Guest Lecturer:
    IT Leadership and Organization Design (master of Technology and IT Leadership)
    The section of "Social Network Analysis in Organizations"

  • Tutor:
    BT2102—Data Management and Visualization (Business Analytics Core)

  • Teaching Assistant:
    IS3102—Enterprise Systems Development (IS Core)

Academic Activities

  • Ad-hoc Reviewer:
    Management Science, Information Systems Research, MIS Quarterly, Entrepreneurship Theory and Practice, Journal of Business Venturing, Journal of the Association for Information Systems, Information and Management, Information Systems Journal, Internet Research, International Journal of Information Technology and Decision Making
    International Conference on Information Systems (ICIS), International Conference on Information Systems Doctoral Consortium (ICIS DC), Annual Meeting of the Academy of Management (AOM, OCIS,ENT and OMT Division), Pacific Asia Conference on Information Systems (PACIS), Hawaii International Conference on System Sciences (HICSS), European Conference on Information Systems (ECIS)

  • Associate Editor:
    International Conference on Information Systems (ICIS) (Tracks: Innovation and Entrepreneurship, Implementation and Adoption of Digital Technologies), Pacific Asia Conference on Information Systems (PACIS) (Track: Social Media and Business Impact)

  • Track Co-chair:   
    Pacific Asia Conference on Information Systems (PACIS) (Track: HCI and Robotics Interface)

Academic Honors

  • AOM2019 Best Division Paper Finalist (OCIS Division), 2019
  • Selected to attend PACIS MIS Quarterly Author Developmemt Workshop, AIS, 2019
  • Graduate Valedictorian for Commencement 2018 Ceremony, 2018
  • Doctoral Dissertation Award for Computing, 2018
  • AOM2018 Junior Faculty Consortium (OCIS Division), 2018
  • Selected to attend Post-ICIS MIS Quarterly Reviewer Developmemt Workshop, AIS, 2017
  • AOM2017 Best Division Paper Finalist (ENT Division), 2017
  • Selected to attend ICIS Doctoral Consortium, 2016
  • Research Scholarship, NUS, 2012-2016
  • Selected to the Harbin Institute of Technology (HIT) “Big Data and Business Analytics” Summer Program with Registration Fee Waiver, HIT, 2016
  • Dean’ s Graduate Research Excellence Award, NUS, 2016
  • Research Achievement Award, NUS, 2014
  • Received Certificate “Structured Thinking and Communication for Information Technology Professionals”, STMI@NUS, 2014
  • Excellent Graduate of Sichuan Province, MOE, Sichuan Province, 2012
  • Received Certificate for "IBM University Program Academic Qualification Advanced Level- Essentials of UML Modeling Fundamental of Rational Rose", IBM, 2011
  • Received IBM Professional Certification - IBM Certified Academic Associate: DB2 9 Database and Application Fundamentals, IBM, 2011
  • Received Microsoft Certificate for "Microsoft Technology Associate – Successfully completed the requirements to be recognized as a Microsoft Technology Associate: Database Administration Fundamentals", Microsoft, 2011
  • Received Microsoft Certificate for "Microsoft Technology Associate – Successfully completed the requirements to be recognized as a Microsoft Technology Associate: Software Development Fundamentals", Microsoft, 2011
  • First-class Scholarship, Sichuan University, 2009, 2010
  • National Scholarship, Ministry of Education, China, 2009, 2010

Personal Life

I am a fan of dancing, and I have six years' experience in ballet and Chinese ethnic dance. My dancing experience has a great impact on my life as it taught me dedication, perseverance, passion and discipline. I also learnt K-pop, street jazz, lyrical jazz and belly dance . I think myself as an energetic, proactive and motivational person. I like reading on vacations and I do regular exercises at gym to keep fit and in shape. I have completed several marathon races while pursuing my Ph.D. in Singapore.




"Life is not about waiting for the storm to pass. It is about learning to dance in the rain" - Vivian Greene

Last Modified in April, 2020          


© 2020 Lusi Yang. All rights reserved.

News


15 Aug. 2019
I presented my study about gamification mechanisms on online group-buying at AMCIS2019.

11 Jun. 2019
I presented my study about scarcity strategy in crowdfunding at SCECR2019.

4 Nov. 2018
I presented my study on the dynamics of entrepreneurial behaviors at INFORMS2018.  

13 July 2018
I gave a valedictorian speech at NUS Commencement Ceremony 2018. (speech)  

30 Jun. 2018
I received Docotoral Dissertation Award of Computing from NUS. 

19 Jan. 2018
I gave a teaching seminar on the application of blockchain in business and management research. (slides, video in the slides)  

12 Dec. 2017
I presented my research in crowdfunding at ICIS2017 in Seoul, Korea. 

6 Dec. 2017
I successfully defended my thesis.  

18 Aug. 2017
I submitted my PhD Dissertation.  

8 Aug. 2017
I presented my paper about entrepreneurial learning in AOM2017.pic  

21 June. 2017
I presented my paper about blockbuster effect in crowdfunding in ICE workshop in NUS.  

16 Dec. 2016
I presented my paper about rewared scheme design in crowdfunding in WITS2016.  

12 Dec. 2016
I presented my paper about dynamics of entrepreneurial strategic behaivors in crowdfunding in ICIS2016.  

8 Dec. 2016
I attended ICIS 2016 Doctoral Consortium in Dublin, Ireland.  

13 Nov. 2016
I presented my paper about scarcity strategy in crowdfunding in CIST2016.  

25 Aug. 2016
I presented my paper about scarcity strategy in crowdfunding in brown-bag seminar at NUS.  

10 July 2016
I presented my ongoing studies in crowdfunding at Harbin Institute of Technology BBA 2016, Harbin, China. 

29 June 2016
I presented my research-in-progress paper on collaboration openness in open innovation at PACIS 2016, Chiayi, Taiwan. 

19 May 2016
I have been selected to the 2016 MIS Summer Program at Harbin Institute of Technology (HIT) on "Big Data and Business Analytics" from July 4 to 11, 2016.

13 May 2016
I successfully defended my Thesis Proposal titled "The Dynamics of Crowdfunding: An Entrepreneurial Learning Perspective"! 

15 Dec. 2015
I presented my paper about entrepreneurial learning effects in crowdfunding in ICIS 2015, Fort Worth, TX.  

14 Dec. 2015
I presented my research-in-progress paper about the blockbuster effects in crowdfunding platforms in ICIS 2015, Fort Worth, TX.

13 Dec. 2015
I presented my paper about the influences of blockbuster projects on backer community in crowdfunding platforms in WISE 2015, UT Dallas, TX.

22 Oct. 2015
I presented my research project about the blockbuster effects in crowdfunding in brown-bag seminar at NUS.

7 July 2015
I presented my research-in-progress paper about the e-commerce towns in China in PACIS 2015, Singapore.

19 Mar. 2015
I presented my research project about the entrepreneurial learning of serial entrepreneurs in crowdfunding in brown-bag seminar at NUS.

22 Feb. 2015
I have been selected by "SoC Bytes" to share my PhD journey in NUS. (link to the page)

3 Dec. 2014
I successfully defended my Graduate Research Paper titled "Learning from Prior Experience: An Empirical Study of Serial Entrepreneurs in Crowdfunding"!

3 Nov. 2014
I presented my research idea about entrepreneurial learning effects in crowdfunding in brown-bag seminar at NUS.

26 June 2014
I have been invited to attend the research experience sharing session for undergraduates in the College of Software Engineering, Sichuan University.

25 June 2014
I presented my quantitative project about antecedents of online group buying behavior in PACIS 2014, Chengdu.  

1 Mar. 2014
I passed my Ph.D. Qualification Exam!

16 Dec. 2013
I presented my qualitative project about the role of social media in crisis response in ICIS 2013, Milan, Italy.

1 Nov. 2012
I first met my advisor Prof. Hahn at IS seminar!